R E S E A R C H
Insightful Intelligence for Business Leaders & Technology Decision Makers
Gain exclusive access to in-depth research, comprehensive market data, and actionable insights from expert analysts on emerging technologies, industry trends, competitive strategies, customer behavior, and more.
Our methodology:
Research at Velocity Ascent
Exploring the uncharted waters: research for [y]our journey into the future.
At Velocity Ascent, we start with empathy, deep listening and rigorous research. We believe that truly innovative solutions begin with a clear understanding of the people we serve. By immersing ourselves in the clients’ environment, conducting detailed research, and gathering critical insights, we observe and interact to inform our response and process. This thorough approach ensures that our solutions are not only innovative but also deeply aligned with users’ real-world needs and experiences.
Initial Research:
The first step for Velocity Ascent in engaging with a client is to conduct an initial research cycle. This process helps us gain insight into the client’s current and future states, their specific needs and informs our approach to developing a solution. During early conversations you will find team members spending a good portion of the time in “deep-listening”, this initial interaction will directly inform the proposed solution, scope, timeline and budget.
Velocity Ascent’s research methodology is highly iterative, flexible, and human-centered.
In-Depth Industry-Targeted Research:
Following the initial research phase, Velocity Ascent undertakes an in-depth industry-targeted research cycle to deepen our understanding of the specific sector in which the client operates. This comprehensive approach involves analyzing industry trends, competitive landscape, and regulatory factors to uncover nuanced insights relevant to the client’s market.
In some cases a workshop is held to ensure that the proposed solution incorporates diverse perspectives and resonates with all participants.
Market Research vs. Marketing Research: How We Approach Both at Velocity Ascent
Market Research
At Velocity Ascent, our market research helps you understand the broader market landscape. We dive into analyzing market size & shift, emerging/regressing trends, and the competitive space your organization is operating in. Our goal is to provide you with an unbiased picture of where your business stands within the industry, actively identifying both opportunities and risks. This comprehensive multi-POC approach ensures you have the insights needed to make informed strategic decisions, capitalize on market trends and prepare for future opportunities.
Marketing Research
Marketing research at Velocity Ascent is all about understanding and empathizing with the current Marketing efforts – what are you doing now? What is working? What is definitely not. We focus on understanding your target audience, how to expand it, field research preferences and behaviors, desk-testing the effectiveness of different marketing strategies, and assessing the impact of your campaigns across all media and form factors. Our methods may include surveys, focus groups, and feedback analysis to ensure marketing efforts are fine-targeted and impactful. The insights we provide help optimize your overall marketing strategies, ensuring they drive business results.
Market Research at Velocity Ascent
- Focus: We conduct comprehensive analyses to understand the market environment and identify opportunities and threats that could impact your business.
- Objectives: We study market size, emerging trends, competitive landscape, and customer demographics to provide a thorough understanding of the industry and its dynamics.
- Scope: Our approach encompasses the entire market landscape, including various segments and industry shifts, ensuring a broad perspective on market conditions.
- Methods: We utilize a combination of industry reports, trend analysis, consumer behavior studies, and competitor benchmarking to gather actionable insights.
- Outcome: We deliver insights into market conditions, potential demand, and competitive positioning, helping you make informed strategic decisions and identify growth opportunities.
Marketing Research at Velocity Ascent
- Focus: We focus on understanding how to effectively market your products or services to your target audiences.
- Objectives: We analyze customer preferences, test marketing strategies, assess campaign effectiveness, and gather consumer feedback to optimize your marketing efforts.
- Scope: Our research is tailored to specific aspects of promoting and selling your offerings, providing targeted insights to enhance marketing performance.
- Methods: We conduct surveys, focus groups, product testing, and advertising effectiveness studies, and analyze customer feedback to refine marketing strategies.
- Outcome: We provide actionable insights that drive the development and optimization of marketing strategies and campaigns, ensuring they resonate with your audience and achieve your business goals.
Leveraging both types of research Velocity Ascent’s methodology is highly iterative, team flexible, and user-centered. By focusing on research and collaboration, we create innovative solutions that are both functional and emotionally resonant, driving business growth and organizational success across industries.
Get in Touch:
At Velocity Ascent, we start with empathy to create innovative solutions tailored to your needs. To begin the process, please fill out our contact form, and we’ll reach out to start the conversation. Thanks!